Shelvic Exam: Athlete’s Honey Milk

Athlete’s Honey Milk

Mooove over yucky tasting protein shakes and make way for the goodness of milk… Athlete’s Honey Milk, that is.

Athlete’s Honey Milk (AHM) is a designer milk product from the Good Cow corporation. Good Cow specializes in designer milk formulations where reverse osmosis and ultra-filtration technologies concentrate milk proteins and minerals while eliminating lactose and fat leaving behind higher calcium and protein milk products. Honey is added for flavor and sweetness and as a source of available carbohydrate.

 

Nutrition Smackdown

This is some SERIOUS milk! Besides what it doens’t have, being lactose and not a lot of fat (only 3.5 g per 11 ounce serving), AHM is loaded with:

• Calcium – a whopping 60% of your daily value (DV)!
• Vitamin D – 25% of the DV
• Protein – 26 grams!

The carbohydrate source is honey in place of lactose. This is most welcome news for those with lactose intolerance and does provide athletes, from serious triathletes to the weekend warrior, with both glucose and fructose to meet immediate and endurance energy needs. Calories clock in at 240 per 11 ounces – not bad as a replacement drink with so much nutrition in it. But I think it would be great if they came out with a lower calorie version, too. In fact, I spoke with Anders Porter, spokesperson for Athlete’s Honey Milk who said

“We recognize the need for a lower calorie and carb version and I am thrilled to announce that we wil be offering two new flavors that are lower in calories: chocolate and coffee. They will be available in May of this year. Both flavors contain 150 calories and just 11 grams of carbs while supplying an amazing 20 grams of protein.”

And though this is not intended to be a meal replacement or a therapeutic nutritional beverage, it could easily be one with a few nutritional tweaks. Hmmm…food for thought, AHM!

Cost and packaging

AHM is sold in a case of 12 direct from the company. You can also find it at some sporting goods, specialty stores and gyms. The company does plan on increasing its presence in retail stores around the country. If you purchase it online, it costs $25.00 for a case of 12 which breaks down to $2.08 per unit. Add on shipping and tax and you may be looking at around $3.00 a unit. In comparison, AHM is less expensive than its nearest competitor Muscle Milk. AHM is running a special – buy 1 get 1 case free. [Correction – their new deal, I was just told, is order a free case and just pay for shipping.] The coupon will be sent to you in an email when you order online. 

Presently, AHM comes in an aseptic container without an attached straw. Adding a straw would be nice.  Mr. Porter also added that they are looking into different packaging that may resolve that issue. Stay tuned!

Taste?

Sharon and I LOVED it! We were pleasantly surprised that it didn’t have that overly-sweet-chaulky-protein taste. Instead it had a nice clean taste like milk that had some honey added to it. In essence, that is what AHM is, except with more nutrition bang. And of course, a Shelvic Exam wouldn’t be the same unless the three Grotto girls weighed in with their ranking. They were unanimous on this one!