Archive for February 23, 2010

Ever wonder why you eat more than you should? Believe it or not, it can be something as simple as the size of the plate that you eat off of!

I had the pleasure of interviewing Brian Wansink, Ph.D author of Mindless Eatingwho is the director of the Cornell Food and Brand Lab. He is a Fulbright Senior Specialist in food marketing and nutrition, and in addition to writing Mindless Eating, he is author of the books Marketing Nutrition, Asking Questions, and Consumer Panels. His award-winning  research on food has been published in the world’s top marketing, medical, and nutrition journals. It has been presented, translated, reported, and featured in television documentaries on every continent but Antarctica.

His research findings have also contributed to the introduction of smaller “100 calorie” packages (to prevent overeating), the use of taller glasses in some bars (to prevent the overpouring of alcohol), and the use of elaborate names and mouth-watering descriptions on some chain restaurant menus (to improve enjoyment of the food).

Click here for more information and to take the “Mindless Eating Quiz” !